Olympics: Winter Sports Take Over Milan

FooH Overview:

Brand: Olympics
Industry: Sport, Events
Creator: Ceppe Pasciano

Fooh concept details:

The streets of Milan transform into a winter wonderland in this spectacular Olympic FOOH campaign. Oversized winter sports equipment brings the spirit of the 2026 Games to life as giant skis and poles soar past the Galleria Vittorio Emanuele II and the majestic Duomo. Ice skates gracefully glide near Casa Savonelli while a massive hockey helmet appears at the Arco della Pace. The journey culminates with a dramatic reveal as a huge poster unfurls, marking the two-year countdown to the Milano Cortina 2026 Winter Olympics. This creative display turns Milan's historic landmarks into a preview of the extraordinary sporting event to come.

Additional Information:

Country: Italy
City: Milan
Place: Galleria Vittorio Emanuele II, Piazza del Duomo
Scene: Banner Rollout, Giant Object, Floating Object, Substitution
Environment: City, Public Transport

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