ONE/SIZE: Parisian Beauty Takeover

Fooh concept details:

Giant red ONE/SIZE letters crown the Arc de Triomphe while massive beauty products surround the iconic monument as Paris prepares for SEPHORiA. Pink beauty tubes tower beside the arch and a huge compact mirror rests on the Champs-Élysées as the Eiffel Tower displays matching red branding in the distance. This spectacular FOOH ad transforms Paris into ONE/SIZE's beauty playground, turning the entire city into a massive advertisement for the brand's appearance at SEPHORiA in October.