Onitsuka Tiger: 75th Anniversary Tokyo Skies

Fooh concept details:

A poster announcing Onitsuka Tiger's 75th anniversary event at Cat Street comes alive as classic Mexico 66 sneakers emerge from the 2D surface into three-dimensional space. The red banners lining Tokyo's streets become portals, with each iconic white shoe breaking free from its printed confines in a rippling CGI effect. The liberated footwear then floats upward to gather around Tokyo Tower, transforming the city skyline into a celebration of the brand's heritage. This innovative FOOH installation cleverly reimagines traditional advertising as the starting point for a spectacular urban takeover.