Onitsuka Tiger: Milan Fashion Zeppelin

Fooh concept details:

A yellow Onitsuka Tiger blimp hovers above Milan's iconic Piazza del Duomo, announcing the brand's Spring Summer 2024 fashion show. The airship displays a massive banner against the backdrop of the historic cathedral and surrounding architecture, drawing the attention of passersby. This FOOH project combines vintage aviation aesthetics with fashion week promotion to create a striking aerial announcement.