OpenTable: 30-Year Steak Statement

Fooh concept details:

London's Tower Bridge becomes host to an extraordinary sight in this OpenTable FOOH campaign as a perfectly charred giant steak hangs from its iconic structure. Accompanied by a bold banner announcing "30 YEARS OF GAUCHO," this monumental display celebrates three decades of Latin American cuisine in London. The striking visual promotes Gaucho's special anniversary Legacy Menu - a three-course celebration of their most iconic dishes, available exclusively through OpenTable.