Orange x VivaTech 2025: Trust Portal

Fooh concept details:

Orange creates a spectacular FOOH experience for VivaTech 2025, where a glowing orange portal appears to open up in the pavement beneath a massive suspended banner. The surreal installation demonstrates Orange's commitment to putting trust at the heart of technology, with the luminous geometric grid beneath the surface symbolizing the solid foundation of trusted business, networks, and experiences. As visitors walk past the futuristic display, Orange's message becomes clear: they're not just bringing technology, but responsible, inclusive tech built for people. The campaign perfectly captures their VivaTech tagline - "Bring the start, we'll bring the up!"