Orelle: Space-Themed Gondola Transformation

Fooh concept details:

This ingenious FOOH Ad transforms ordinary ski gondolas into spacecraft through clever digital alterations. The campaign cleverly attaches solar panels to cable cars at Les 3 Vallées ski resort, creating an otherworldly experience against pristine alpine backdrops. By posing the intriguing question "Space mission or just another day on the slopes?", the marketing creates conversation-worthy content that encourages social sharing. The approach demonstrates how seasonal destinations can refresh their brand perception through unexpected visual storytelling without altering their physical infrastructure.