Oreo: Massive Cookie Pack Rolls Across Benelux

Fooh concept details:

A massive Oreo package tumbles across the rooftops of historic Belgian and Dutch buildings in this striking FOOH campaign. Viewed from narrow alleyways below, the enormous blue wrapper with its iconic logo appears to roll between medieval architecture before eventually dropping into a city square near Bruges' famous belfry tower. This playful FOOH experience creates the illusion of an impossible phenomenon happening overhead, transforming ordinary urban perspectives into moments of surprise as the oversized "More Cocoa" package moves through Belgium and the Netherlands, encouraging viewers to follow its journey across both countries.