Oreo: PAC-MAN Escapes the Billboard
FooH Overview:
Brand: Oreo
Industry: Food, FMCG, Snacks
Creator: Unknown
Fooh concept details:
A giant Oreo cookie transforms into PAC-MAN and breaks free from its billboard in Madrid, bringing the classic arcade game to life on city streets. Giant 3D cookie elements and PAC-MAN characters appear to leap from the advertisement, turning the urban environment into a living game board. The innovative FOOH campaign for Oreo's limited edition PAC-MAN cookies invites passersby to participate via a QR code for daily prizes.
