Oreo: The Great Spanish Cookie Exchange

Fooh concept details:

A giant Oreo cookie smashes into a Madrid billboard like a meteor, sending cookie crumbs exploding across the sky and transforming the message from "Goodbye Spain" to "Hello Spain." The spectacular FOOH ad on Gran Vía creates a dramatic 3D illusion as the iconic cookie appears to physically crash through the digital display, revealing its new recipe with "more cocoa, more Oreo." This cosmic collision symbolizes the brand's bold reinvention while creating an unmissable visual spectacle that blends seamlessly with the historic architecture.