Osito: Chocolate Bar Drone Delivery
Fooh concept details:
Two drones fish a giant Osito white chocolate bar from the ocean waves and airlift it to shore. The oversized candy bar is carefully transported across the beach until it reaches a spot next to the iconic lighthouse at La Chocolatera. Upon touching the sand, the massive chocolate bar dramatically explodes, scattering dozens of regular-sized Osito bars across the beach. This clever FOOH campaign plays on the famous location's name with the tagline "Tired of not finding chocolate at La Chocolatera? It's about time Osito did something about it," creating a surprising spectacle that transforms the picturesque coastal landmark into a chocolate lover's paradise.