Oswald: 75 Years Unwrapped
Fooh concept details:
A giant gift box marked with a 75th anniversary seal appears in the middle of a Swiss town square, topped by a spiral diorama showing the brand's history across different decades, from early buildings to modern delivery trucks. The box opens to release red and white balloons into the sky above the colorful old town facades. This Oswald FOOH ad celebrates 75 years of the Swiss spice and food brand with a festive, larger-than-life street display.



