Ounass: Dubai Pop-Up Experience

Fooh concept details:

A smartphone displaying the Ounass app reveals "The Poubel Pop-Up: Dubai" event details, before transforming into a vibrant waterfront scene along Dubai's iconic skyline. Colorful charm objects, teapots, animals, and playful figurines, splash across the water's surface while the word "Poubel" materializes in flowing, liquid-like letters with the Burj Khalifa towering in the background. This FOOH ad seamlessly connects the digital shopping experience with the physical pop-up at ICD Brookfield Place, promoting the extended charm-based jewelry event where customers can customize their own exclusive pieces.