OxyShred Energy: 7-Eleven Energy Invasion

FooH Overview:

Brand: OxyShred Energy
Industry: Beverages, FMCG
Creator: Tom Made That

Fooh concept details:

A giant OxyShred Infinity can sits atop a truck, with translucent, snake-like tubes extending from the can directly into the 7-Eleven store. The massive strawberry-patterned beverage container seems to be actively "supplying" the store with its energy drink, creating a playful and imaginative visual narrative.This creative FOOH (Fake Out of Home) campaign transforms product distribution into a whimsical spectacle, showing OxyShred Infinity's energetic brand personality by literally piping its drink into the convenience store.

Additional Information:

Country: Australia
Scene: Giant Object, Product Interaction, Substitution, Display
Environment: Shopping Venue

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