OxyShred Energy: 7-Eleven Energy Invasion
Fooh concept details:
A giant OxyShred Infinity can sits atop a truck, with translucent, snake-like tubes extending from the can directly into the 7-Eleven store. The massive strawberry-patterned beverage container seems to be actively "supplying" the store with its energy drink, creating a playful and imaginative visual narrative.This creative FOOH (Fake Out of Home) campaign transforms product distribution into a whimsical spectacle, showing OxyShred Infinity's energetic brand personality by literally piping its drink into the convenience store.