Oysho: Rome Padel Championship Takeover

Fooh concept details:

Giant yellow padel balls dominate Rome's most iconic landmarks, from the ancient Colosseum to Vatican City and the Spanish Steps. The oversized sports equipment floats above the Foro Italico tennis complex, announcing Oysho's partnership with the BNL Italy Major Premier Padel tournament. This spectacular FOOH campaign transforms the Eternal City into a massive padel court, showcasing the brand's technical sponsorship while celebrating the sport's growing popularity across Italy's most historic and recognizable locations.