Paddington The Musical: Bear’s London Note

Fooh concept details:

London's iconic Big Ben tower stands tall against a clear blue sky, with an unexpected twist—a handwritten note attached to its side reading "Please look after this bear. Thank you." This charming FOOH advertisement for Paddington The Musical cleverly references the beloved character's original suitcase tag while transforming a famous landmark into part of the bear's whimsical world. As pedestrians and cyclists go about their day below, the playful installation hints at the "rather wonderful adventure" awaiting audiences in this musical adaptation of the classic children's story.