PAINT: Rainbow Ribbons Embrace Arc de Triomphe

FooH Overview:

Brand: PAINT
Industry: Digital Services, Social Cause
Creator: Ian Padgham

Fooh concept details:

Around the Arc de Triomphe, colorful rainbow ribbons twist and flow in this celebratory FOOH Ad for Pride 2023. Created by PAINT, the digital installation wraps Paris's iconic monument in symbols of inclusion and love, with "marche des fiertes" displayed on a floating cloud. This visual campaign turns a historic landmark into a modern message of acceptance, showing how augmented reality marketing can transform public spaces for social causes. The FOOH Ad effectively combines cultural heritage with contemporary values, creating shareable content that spread Pride's message beyond physical parade routes.

Additional Information:

Country: France
City: Paris
Place: Arc de Triomphe
Theme: Pride
Scene: Wrapped
Environment: City

Related FOOH Campaigns

Boux Avenue: Sleepy Tour Takes Over London
Brand: Boux Avenue
Creator: AK-Experience
Concept
Van Gogh Comes to Life on Toronto Streets
Brand: N/A
Creator: Nemya Begloo
Lazada: 12.12 Delivery Drones Take Flight
Brand: Lazada
Creator: Aundraj Jude
Videoland: Dom Tower Prison Breakout
Brand: Videoland
Creator: Orthodoxx