PAINT: Rainbow Ribbons Embrace Arc de Triomphe

Fooh concept details:

Around the Arc de Triomphe, colorful rainbow ribbons twist and flow in this celebratory FOOH Ad for Pride 2023. Created by PAINT, the digital installation wraps Paris's iconic monument in symbols of inclusion and love, with "marche des fiertes" displayed on a floating cloud. This visual campaign turns a historic landmark into a modern message of acceptance, showing how augmented reality marketing can transform public spaces for social causes. The FOOH Ad effectively combines cultural heritage with contemporary values, creating shareable content that spread Pride's message beyond physical parade routes.