Palmer's: Coconut Meteor Impact
Fooh concept details:
A giant coconut crashes onto Sydney's Bondi Beach, breaking apart into Palmer's Brazilian Coco Cream jars and containers. This FOOH video visualizes the brand's announcement that their product has "landed in Australia" with literal impact. The collision transforms beach sand into moisturizer fragments, creating a visual product demonstration against the iconic Australian coastline. The creative concept reinforces Palmer's launch campaign message while setting the stage for their Chemist Warehouse gift card contest promotion.