Pandora: Ring Shape Glows at Jeju

Fooh concept details:

From ocean viewpoint to aerial perspective, this striking FOOH Ad showcases Pandora's enamel signet rings as massive sculptures along Jeju Island's breakwater. The silver and gold ring designs appear to float above the water, visually demonstrating the campaign's theme that "opposites really do attract." The visual metaphor effectively materializes the brand's #BeLove concept while highlighting product details at monumental scale. By integrating luxury jewelry with South Korea's natural coastal landscape, Pandora creates an unexpected visual moment that transforms everyday accessories into landmark art, reinforcing the shareable nature of their rings without relying on conventional product imagery.