Pandora: World Book Day Manifesto Transforms NYC
FooH Overview:
Brand: Pandora
Industry: Accessories, Jewelry
Creator: Unknown
Fooh concept details:
A striking FOOH installation wraps a historic New York City building in soft pink, transforming its architecture into a love manifesto. The display evolves from inspirational phrases to an enormous pink scroll, finally revealing a detailed silver Pandora heart charm. This urban installation celebrates World Book Day by turning a downtown building into a storytelling canvas that brings Pandora's "BE LOVE" message to life.
