Pandora x Netflix: Stranger Things Portal Transforms NYC

Fooh concept details:

Pandora's NYC flagship store becomes ground zero for an otherworldly FOOH experience as fiery vines from the Upside Down tear through the building's façade. The glowing red tendrils surround a striking heart charm featuring blue and black elements, creating an eerie portal effect against the sleek modern architecture. By day, the store presents a normal upscale jewelry boutique; by night, it transforms into a Stranger Things dimension breach that stops pedestrians in their tracks. This immersive installation teases the brand's exclusive Netflix collaboration collection, bringing the hit show's supernatural elements into urban reality.