Pantene: When Beauty Takes the Tram

Fooh concept details:

An ordinary tram ride turns extraordinary in this Pantene FOOH campaign as the doors open to release a cascade of Pro-V vitamin pearls onto the street. Two stunned onlookers witness the spectacle as a woman emerges from the pearly stream, her hair radiantly healthy and shining. This creative display brings to life Pantene's promise of vitamin-enriched hair repair, showing how everyday commutes can lead to extraordinary transformations.