Paramount Pictures: Golden Rings Race Through City
Fooh concept details:
Giant gold Sonic rings curve through an urban landscape as a blue-branded train speeds along an elevated track beneath them. Digital billboards displaying Sonic, Shadow, and other characters from "Sonic 3" light up a skyscraper while crowds gather at the busy intersection below. This dynamic FOOH experience brings the game's iconic collectible rings to life at a massive scale, creating a real-world version of Sonic's signature path. The entire scene captures Paramount+'s tagline perfectly: "POV: on our way to watch #SonicMovie3" as viewers themselves feel transported into Sonic's high-speed world racing toward the digital experience.