Paramount Pictures: IFs Take Over Big Ben

Fooh concept details:

London's iconic Big Ben becomes an unexpected playground for characters from Paramount Pictures' "IF" movie in this whimsical FOOH campaign. A friendly purple monster waves enthusiastically from inside the clock face while two smaller imaginary friends float playfully around the tower's upper sections. The historic landmark transforms into a fantastical gateway where the film's characters appear to tourists gathered below at Westminster. This clever visual promotion brings the movie's premise to life by suggesting that imaginary friends exist in our world's most recognizable places, making the campaign tagline "#IFsInOurWorld" literal as the characters inhabit one of London's most photographed monuments, inviting viewers to discover the film "in cinemas May 17."