Paramount Pictures: IFs Take Over Blue's Bakery

Fooh concept details:

A friendly purple monster from Paramount Pictures' "IF" movie makes a surprising appearance outside Blue's Bakery in New York City, delighting passersby with its towering presence. In this playful FOOH activation, the bakery's storefront transforms as the furry creature and a small doll-like character stand guard by the entrance. The distinctive purple awning perfectly complements the monster's vibrant color, creating a seamless integration between the film's fantasy world and everyday reality. This charming intervention brings the movie's tagline to life, proving that "You can see them if you believe" as New Yorkers encounter these imaginary friends during their daily coffee run.