Paramount Pictures: Paris Bridge Action Hero

Fooh concept details:

A massive Naked Gun movie poster comes to life as a giant cutout figure performs an impossible splits stunt suspended between the golden pillars of Pont Alexandre III in Paris. The colossal cardboard hero strikes the iconic pose above the Seine, wielding gun and badge while movie posters below announce the August release. This Paramount Pictures FOOH ad transforms Paris's most ornate bridge into a spectacular movie billboard, proving that even paper justice has legs in the City of Light.