Paramount Pictures: Paris Gets Smurfy Blue Magic

Fooh concept details:

A giant Smurfs movie bus takes over the streets of Paris, bringing Papa Smurf and the whole blue family right to the Eiffel Tower. The promotional vehicle rolls through the city showing off colorful movie scenes while excited fans spot their favorite Smurf characters up close. This Paramount Pictures FOOH campaign transforms Paris into Smurf Village, proving that sometimes you need a "minibus for a maxi movie" to bring the big-screen magic directly to the streets and get everyone ready for Smurfs summer.