Paramount Pictures: Purple Magic Floods Lille

Fooh concept details:

A whimsical scene unfolds at La Grande Roue de Lille as Paramount Pictures brings the purple star from "IF" to life in this charming FOOH campaign. The oversized inflatable character, powered by an air pump, greets visitors with friendly waves, turning the landmark into a playful photo opportunity. This cheerful installation invites the people of Lille to meet their new purple friend before its big screen debut on May 8th, adding a touch of movie magic to the city's skyline.