Paramount: When Pastries Tempt Purple Friends

Fooh concept details:

A giant golden croissant with purple sprinkles sits on an oversized plate in a historic Italian piazza, while above it a digital billboard displays the purple fuzzy monster Blue from Paramount's "IF - Gli Amici Immaginari." As pedestrians stroll by, the animated character appears to break through the screen's surface, creating cracks that extend into reality. This playful FOOH installation for the May 16th film release creates a delightful connection between the character's favorite treat and the physical world, bringing the movie's theme of imagination to life in unexpected ways across Turin's elegant architecture.