Pasqua: 3D Bottles Emerge From Building Billboard

Fooh concept details:

This captivating FOOH Ad transforms a static building-side advertisement into an interactive visual experience. The video reveals Pasqua's 11 Minutes rosé bottles seemingly breaking through the dimensional barrier of their billboard display on a historic New York building. Created in collaboration with artist @vacades, the animation begins with a traditional vertical advertisement before bottles of the elegant rosé appear to extend beyond the flat surface, creating a striking 3D effect that catches passersby off guard. This clever approach to outdoor advertising reinforces Pasqua's "House of the Unconventional" positioning by literally pushing boundaries between digital and physical spaces, offering an unexpected wine moment that aligns perfectly with their innovative brand identity.