Pasqua: Airport Carousel Reimagined with Bottles

Fooh concept details:

Taking over an airport baggage claim, this clever FOOH Ad replaces traditional luggage with Pasqua's Y by 11 Minutes Rosé bottles circulating on the carousel. The unexpected sight creates a memorable moment for travelers in a typically mundane environment. Through strategic placement in a high-traffic location, Pasqua transforms a functional space into a brand touchpoint, demonstrating how experiential marketing can turn everyday scenarios into shareable content. The execution perfectly aligns with the winery's unconventional positioning while reaching an audience primed for vacation-mode indulgence.