Pasqua: Christmas Gift Train Through Florence

Fooh concept details:

Bringing holiday spirit to Florence's narrow streets, this festive FOOH Ad features a digital train carrying an oversized Pasqua Amarone bottle surrounded by Christmas presents. The 3D creation transforms the historic alleyways into a magical holiday scene, with the wine bottle functioning as a luxurious centerpiece amid the beautifully wrapped gifts. Beyond conventional product display, this seasonal marketing approach demonstrates how digital content can help luxury brands connect with seasonal celebrations while respecting historic urban settings. The innovative concept perfectly balances Pasqua's premium positioning with playful holiday charm.