Pasqua: Domino Effect Takeover of Urban Street

Fooh concept details:

In this captivating FOOH Ad, dozens of Pasqua's Y by 11 Minutes Rosé bottles create a domino effect down a city street, transforming an ordinary urban scene into a playful brand experience. The visual technique cleverly showcases the product while creating an unexpected spectacle that stops pedestrians in their tracks. Beyond mere product placement, this marketing approach demonstrates how brands can temporarily reshape public spaces to generate genuine engagement. The domino concept perfectly reinforces Pasqua's unconventional positioning while ensuring high visibility and shareability across social platforms.