Pasqua: Giant Bottle Amid Urban Skyscrapers

FooH Overview:

Brand: Pasqua
Industry: Beverages, Alcohol, FMCG
Creator: Olivari Studios

Fooh concept details:

A sleek black digital billboard in a modern city center dramatically opens like a book to reveal a giant Pasqua "Mai Dire Mai" wine bottle suspended in midair. The enormous bottle emerges from the display against a backdrop of gleaming skyscrapers and blue skies, creating a surreal moment where Italian wine tradition meets urban innovation. This Pasqua Wines FOOH Ad brings vineyard luxury to the concrete jungle, transforming an ordinary advertising space into a portal that releases premium Valpolicella into the bustling city environment.

Additional Information:

Country: South Korea
City: Seoul
Place: Dongdaemun Design Plaza
Scene: Billboard, Giant Object, Unveiling
Environment: City

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