Pasqua: Giant Bottles Meet Ancient Architecture

Fooh concept details:

Giant wine bottles appear in Italy's most iconic squares, towering beside ancient architecture. At Verona's Arena, an enormous Famiglia Pasqua Amarone bottle stands alongside a massive wine glass, roped off like museum treasures against the backdrop of the Roman amphitheater. This Pasqua Wines FOOH Ad celebrates the brand's status as an essential part of Italian heritage, giving wine lovers a chance to capture photos with these magnificent bottles that appear as permanent as the ancient structures behind them.