Pathé: Emerald Witch's Hat Turns Cinema into Oz Portal
FooH Overview:
Fooh concept details:
The Pathé cinema facade undergoes a spellbinding transformation to promote Universal Pictures' "Wicked" film. The iconic building becomes Oz incarnate with an enormous emerald-green witch's hat crowning the structure, while the circular LED display showcases enchanting scenes from the movie. Intricate illuminated filigree elements resembling bubbles and magical swirls adorn the mid-section of the building, all bathed in a bewitching pink and green glow that perfectly captures the aesthetic of the musical fantasy. This immersive FOOH advertisement turns the entire theater into a magical portal to Oz, drawing crowds of theatergoers to experience the film's December 4th release in a truly spectacular setting.
