Paula's Choice: Manhattan's Gentle Giant

FooH Overview:

Brand: Paula's Choice
Industry: Beauty, Skincare
Creator: Vertex

Fooh concept details:

A striking moment unfolds near Manhattan's Equitable Building as Paula's Choice brings skincare to new heights in this FOOH campaign. A passerby stops to photograph an enormous bottle of the brand's new 6% Mandelic Acid + 2% Lactic Acid Liquid Exfoliant towering against the urban backdrop. This creative display announces the arrival of Paula's Choice's newest gentle resurfacing treatment, making its debut on the streets before launching on PaulasChoice.com.

Additional Information:

Country: USA
City: New York City
Place: Manhattan
Scene: Emerging Object, Giant Object
Environment: City

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