Paula's Choice: Times Square Exfoliant Reveal

FooH Overview:

Brand: Paula's Choice, Cult Beauty
Industry: Beauty, Skincare
Creator: Vertex

Fooh concept details:

A monumental Paula's Choice bottle emerges from beneath a metallic shroud in the heart of Times Square. The EXFOLIATE Skin Perfecting 5% Mandelic + 2% Lactic Acid liquid exfoliant stands tall among New York's skyscrapers, as pedestrians stop to capture the transformation. The reflective silver wrapping dramatically peels away to unveil the sleek gray product container, creating a visual metaphor for skin renewal. This striking FOOH display showcases the gentle yet effective formula that promises to improve skin tone, reverse damage, and strengthen the skin barrier for all skin types.

Additional Information:

Country: USA
City: New York City
Place: Manhattan
Scene: Giant Object, Unveiling, Transition
Environment: City

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