Paula's Choice: Urban Giant Redefines Exfoliation

Fooh concept details:

An innovative 3D animation transforms Paula's Choice exfoliant into a towering presence between city buildings. This FOOH Ad cleverly juxtaposes the product's scale against an urban backdrop, drawing immediate attention to "The Next Level of Exfoliation" messaging. The suspended bottle technique creates a stunning visual metaphor that elevates the product beyond conventional marketing, demonstrating how immersive digital content can reimagine beauty advertising in public spaces.