Paula's Choice: Vitamin C Droplets Form Times Square Spectacle
Fooh concept details:
A colossal Paula's Choice C15 Super Booster bottle emerges from an orange-tinted billboard above the Sephora storefront in Times Square. Shimmering vitamin-infused droplets pour out, magically arranging themselves into the shape of another bottle. This dazzling FOOH visual transforms the skincare product into a spectacular urban display against New York's sunset skyline. Pedestrians pause to witness the crystalline bubbles catching the golden hour light, creating a mesmerizing effect that beautifully demonstrates the radiance promised by the 15% vitamin C formula for all skin types.
