Paula's Choice: Where Streets Turn Silky

Fooh concept details:

A powerful demonstration unfolds at Berlin's Potsdamer Platz in this Paula's Choice FOOH campaign. The iconic 2% BHA Liquid Exfoliant appears as a giant bottle, pouring its contents over cracked pavement. Just as the product unclogs pores and removes dullness from skin, the liquid transforms the rough street into a perfectly smooth surface. This creative urban metamorphosis brings to life the exfoliant's ability to reveal clear, glowing results, turning concrete into a canvas for skincare magic.