Pazarama: Happiness Harvest Over Istanbul
Fooh concept details:
A giant Pazarama blimp floats majestically above Istanbul's Bosphorus Bridge, showering colorful product packages onto the iconic waterway below. The vibrant blue airship, branded with Mutluluk Ekimi campaign, releases a cascade of deals and offers that rain down over passing boats and bridge traffic. This spectacular Pazarama FOOH ad transforms the city's skyline into a celebration of autumn shopping, bringing joy and excitement to Istanbul's landmarks while announcing the brand's special campaign season.



