Penguin Kids: Sunny and Storm Times Square Takeover

FooH Overview:

Brand: Penguin Kids
Industry: Entertainment, Magazines, Education
Creator: Day Five

Fooh concept details:

A giant billboard in Times Square transforms into an oversized open book floating above the New York City traffic, with illustrated characters and animals bursting out of its pages in a cloud of purple smoke. This Penguin Kids FOOH advertisement promotes the children's book Sunny and Storm by Tanya Hennessy.

Additional Information:

Country: USA
City: New York City
Place: Times Square
Scene: Emerging Object, Product Interaction, Display
Environment: City

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