Pepsi: Gateway of India Zero Sugar Spectacular

Fooh concept details:

A colossal Pepsi Zero Sugar can dramatically rises from the iconic Gateway of India in Mumbai, transforming the historic landmark into an awe-inspiring branded display. The illuminated can towers above the monument as crowds of spectators gather below, capturing the moment with their phones. Concentric rings of vibrant blue light emanate from the top of the can, creating a hypnotic halo effect that bathes the architecture in Pepsi's signature blue glow. This breathtaking FOOH installation merges India's cultural heritage with Pepsi's bold new look, turning one of Mumbai's most recognizable monuments into a luminous beacon visible across the waterfront.