Pepsi: Giant Can Takes Over Santiago News

FooH Overview:

Brand: Pepsi
Industry: Beverages, FMCG
Creator: Wise Innovation

Fooh concept details:

This FOOH advertisement shows a television news broadcast reporting on an unusual urban event. The screen displays a breaking news segment with the headline "A GIANT CAN TRAVELS ACROSS SANTIAGO," featuring aerial footage of an enormous Pepsi can being transported through city streets. The news-within-advertising format creates a double layer of publicity, turning the transportation of this oversized prop into a seemingly newsworthy event receiving live coverage. This clever marketing approach leverages both traditional news credibility and out-of-home spectacle to build anticipation for the Lollapalooza Chile music festival where the giant can was headed.

Additional Information:

Country: Chile
City: Santiago
Scene: Giant Object, Transport
Environment: City, Highway

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