Pepsi: Giant Glowing Sphere Illuminates Cairo's Nile Night

Fooh concept details:

A colossal glowing Pepsi sphere floats majestically on the Nile River in Cairo, casting electric blue reflections across the water at night. The massive orb showcases Pepsi's redesigned logo while projecting a halo of blue light rings into the sky above. This spectacular FOOH installation celebrates Pepsi's first global redesign in fourteen years and marks 75 years of the brand's presence in Egypt. The floating display creates a mesmerizing beacon against Cairo's skyline, embodying the "Thirsty For More" campaign while transforming the iconic river into a dramatic stage for this historic brand evolution.