Pepsi: Helicopter Delivers Giant Can to Cricket Stadium

Fooh concept details:

A giant Pepsi Zero Sugar can descends dramatically from the sky above Pakistan's Gaddafi Stadium in Lahore, suspended from a helicopter hovering over the cricket field. Amazed spectators fill the stands, pointing and capturing the extraordinary aerial delivery on their phones as the massive black can with its iconic red, white, and blue logo dangles above the pitch. This spectacular FOOH stunt transforms the sporting venue into a stage for refreshment, with the helicopter "parachuting" the oversized beverage into the stadium during what appears to be a cricket match.