Pepsi: Hundreds of Sky Lanterns Form Floating Logo

Fooh concept details:

Cultural spectacle becomes brand experience in this breathtaking FOOH Ad where Pepsi orchestrates hundreds of color-coordinated sky lanterns to form their iconic logo against twilight skies. The red, white, and blue lanterns drift upward in perfect formation, creating a moving, living brand emblem visible for miles. This FOOH Ad exemplifies experiential marketing's power to transform traditional advertising into shareable moments, blending local celebration customs with global brand recognition. By activating physical space in unexpected ways, Pepsi demonstrates how ephemeral installations can create lasting impressions in cultural contexts.