Pepsi MAX: Giant Illuminated Can Floats Over London Thames

Fooh concept details:

A gigantic Pepsi MAX can towers on a floating platform in London's harbor, dramatically illuminated against the twilight cityscape. Visible from cable cars crossing the Thames, the massive container is encircled by a spectacular ring of blue lights creating a halo effect over the water. This breathtaking FOOH installation transforms the Pepsi MAX branding into a landmark rivaling surrounding skyscrapers, with glowing projection patterns rippling across the night sky. The waterborne display perfectly embodies the "Thirsty For More" campaign, creating an unmissable supersized refreshment experience that commands attention throughout the urban landscape.