Pepsi: New Look Celebration at Dubai Wheel

FooH Overview:

Brand: Pepsi
Industry: Beverages, FMCG
Creator: Vertex

Fooh concept details:

The Ain Dubai observation wheel becomes the backdrop for an electrifying Pepsi display as the iconic red, white, and blue logo appears at its center, radiating outward with light. Suddenly, hundreds of synchronized drones form a giant Pepsi can that lifts off from the wheel and soars into the night sky above Dubai's waterfront. This innovative FOOH advertisement celebrates Pepsi's new look while turning one of Dubai's most recognizable landmarks into an unmissable branded spectacle visible across the marina.

Additional Information:

Country: UAE
City: Dubai
Place: Ain Dubai
Scene: Projection, Droneshow
Environment: City, Beach

Related FOOH Campaigns

Pepsi MAX: Giant Illuminated Can Floats Over London Thames
Brand: Pepsi
Creator: Vertex
Pepsi: Aerial Can Transport Over Warsaw
Brand: Pepsi
Creator: Eye Studio
Pepsi: Gateway of India Zero Sugar Spectacular
Brand: Pepsi
Creator: Vertex
Pepsi: Giant Can Takes Over Santiago News
Brand: Pepsi
Creator: Wise Innovation